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Where you are in the market, where you want to be and how to get there.Define is where our learning is boiled down into actionable insight and strategic direction. It is an iterative process that we do together with you. When we are done, you have a guidebook for positioning, marketing and aligning your brand. Typically, it includes definition of:Competitive market position and opportunities Target audiences, channel partners and their critical touchpoints Performance objectives and metrics Integrated marketing, media and creative strategies and tactics Brand platform, including position, proposition and key appeals

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